Project Overview

Previously, refurbished furniture had limited demand due to the perception of being second-hand. However, amid high interest rates and rising living costs, as major expenses continue to grow, consumers are increasingly shifting away from purchasing expensive new products. Instead, they are developing a more positive perception of refurbished furniture, which offers more reasonable pricing and a wider

range of options. To meet these evolving consumer needs, we planned and developed a refurbished furniture brand. dNaB is a brand that provides products aligned with seasonal concepts while promoting sustainable consumption.